SEO For Estate Agents Tips: 18 month InboundREM Return On Investment Case Study

SEO For Estate Agents Tips: 18 month InboundREM Return On Investment Case Study

SEO For Estate Agents Tip: 18 month InboundREM Return On Investment Case Study



This is an actual InboundREM client who shares his 18-month results. I STRONGLY recommend you watch the full video but just in case you are a text person as opposed to video here are some case study’s comparing ROI against other website providers.

Sierra Interactive by the numbers
$300 Set up
$499.00 Monthly (no marketing) includes CRM and IDX
Need to pay for advertising we’ll estimate at $1000.00
Low-quality registrations due to a commoditized search experience(it’s great but not better than you find other places in abundance)
Traffic to lead conversion is about 2%
Estimating the cost of a visitor at .50 cents
It takes between 40-60 registrations to equal a sale
I will NOT factor in tools time or other resource expenses to follow up with that many low-quality leads.
TOTAL FIRST YEAR COST – $19,100
TOTAL FIRST YEAR LEADS = 480
TOTAL FIRST YEAR SALES = $2.5 Million
TOTAL FIRST YEAR GCI = $75,000
TOTAL FIRST YEAR ROI = 4 to 1
TOTAL SECOND YEAR ROI = 4.5 to 1
TOTAL THIRD YEAR ROI = 5 to 1
TOTAL SPENT OVER THREE YEARS = $56,100

TOTAL EARNED OVER THREE YEARS = $240,000

Real Estate Webmasters by the numbers
$3000 Set-Up
$499 Monthly (No marketing) includes CRM and IDX
Need to pay for advertising we’ll estimate at $1000.00
Low-quality registrations due to a commoditized search experience(it’s great but not better than you find other places in abundance)
Traffic to lead conversion is about 1.5% less than Sierra Interactive
Estimating the cost of a visitor at .50 cents
It takes between 40-60 registrations to equal a sale
I will NOT factor in tools time or other resource expenses to follow up with that many low-quality leads.
TOTAL FIRST YEAR COST – $21,000
TOTAL FIRST YEAR LEADS = 360
TOTAL FIRST YEAR SALES = $1.8 million
TOTAL FIRST YEAR GCI = $53,000
TOTAL FIRST YEAR ROI = 2.5 to 1
TOTAL SECOND YEAR ROI = 3 to 1
TOTAL THIRD YEAR ROI = 3.5 to 1
TOTAL SPENT OVER THREE YEARS = $58,000

TOTAL EARNED OVER THREE YEARS = $174,000

InboundREM by the numbers
$3500 Set-Up
$1000 Monthly (this includes marketing ) CRM and IDX are additional but = around 2k per year to integrate both.
Advertising is included but in some cases, additional PPC is spent and we will include the additional for this case study since the client DID spend extra. The client did NOT keep spending the $1000 in SEO OR PPC past year one however so in fairness we get to remove that from the case study.
High-quality registrations due to tons of additional information on the website about the area being served AND no FORCED registration which all other examples in the case study have. Very few real estate websites bother to add anything more than a commoditized paragraph about areas and we do both had written research as well as integrate statistical info from numerous sources making our pages one-stop destinations for research and creating high-quality registrations.
Traffic to lead conversion is 1/4 of 1% in our case study far less than our competitors in the case study
It takes between 10-15 registrations to equal a sale
Mot nearly as much time is spent reaching out to or managing these leads those an email campaign is recommended.
TOTAL FIRST YEAR COST – $12,000 (Client was provided a discount for payment upfront)
TOTAL FIRST YEAR LEADS = 90
TOTAL FIRST YEAR SALES = $1 million
TOTAL FIRST YEAR GCI = $30,000
TOTAL FIRST YEAR ROI = 2.5 to 1
TOTAL SECOND YEAR ROI = 8.75 to 1
TOTAL THIRD YEAR ROI = 12 to 1
TOTAL SPENT OVER THREE YEARS (I’m going to include PPC, IDX and CRM even though my client doesn’t actually spend money on all of these, I’m also including the $100 a month the client spends to have us host and service the website.) = $28,210

TOTAL EARNED OVER THREE YEARS = $180,000

Real Geeks by the numbers
$700 Set-Up
$249 Monthly (No marketing) includes CRM and IDX
Need to pay for advertising we’ll estimate at $1000.00
Low-quality registrations due to a commoditized search experience(it’s great but not better than you find other places in abundance)
Traffic to lead conversion is about 1% while good these websites provide the least amount of info of all the Search/IDX driven websites.
Estimating the cost of a visitor at .50 cents
It takes between 40-60 registrations to equal a sale
I will NOT factor in tools time or other resource expenses to follow up with that many low-quality leads.
TOTAL FIRST YEAR COST – $15,700
TOTAL FIRST YEAR LEADS = 240
TOTAL FIRST YEAR SALES = $1,200,000
TOTAL FIRST YEAR GCI = $30,600
TOTAL FIRST YEAR ROI = 2.5 to 1
TOTAL SECOND YEAR ROI = 3 to 1
TOTAL THIRD YEAR ROI = 3.5 to 1
TOTAL SPENT OVER THREE YEARS = $45,700

TOTAL EARNED OVER THREE YEARS = $135,000

Would you like to schedule a call with InboundREM (Robert Newman) and discuss your current ROI and see what service makes the most sense based on Budget and timeline?

Get More Information For SEO For Estate Agents Tips Here: https://estate-agents-near-me.com

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