Business Tips: 98% of the Brands You Love Will Collapse

Business Tips: 98% of the Brands You Love Will Collapse

Awesome Tip: 98% of the Brands You Love Will Collapse



This London Fireside chat comes from Gary’s trip to Europe during June of 2019. Gary talks about the best way to build a brand, the role of influencers, the only thing consumers care about, and more! There are also some interesting insights into the current state of Gary’s most recent endeavors; including Empathy Wines and K-Swiss sneaker collaborations.

1:10 | How Empathy Wines started
3:55 | Year 2 of Empathy: act more as a brand rather than leveraging a personal brand
4:10 | Is Instagram the most important platform for Empathy?
5:00 | Why most of the brands you love will collapse
6:45 | Dollar Shave Club Strategy and building brand equity
8:15 | Top spenders on Facebook
9:00 | Being one dimensional is scary for brands
10:00 | Retail can still be a huge leverage for brands, consumers only care about convenience
11:00 | K- Swiss GV 004’s campaign
13:30 | The role of influencers in DTC
14:30 | How to measure the success of the business
16:45 | Gary will be extinct in the UK in 2050
17:30 | History repeats itself
18:00 | When voice becomes the tollbooth, most brands are in trouble

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My direct to consumer winery, Empathy Wines:
My new K-Swiss sneaker:

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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32 Replies to “Business Tips: 98% of the Brands You Love Will Collapse”

  1. 1:10 How Empathy Wines started
    5:00 Why most of the brands you love will collapse
    8:15 Top spenders on Facebook
    9:00 Being one dimensional is scary for brands
    10:00 Retail can still be a huge leverage for brands, consumers only care about convenience
    13:30 The role of influencers in DTC
    14:30 How to measure the success of the business
    16:45 Gary will be extinct in the UK in 2050
    17:30 History repeats itself
    18:00 When voice becomes the tollbooth, most brands are in trouble

  2. @garyvee
    This is beyond gold. I am so grateful. Can anyone help me understand what would an example of LONG FORM content be for a business like Purple Mattress or say Body Lotions? I understand what it means to create long form COACHING videos around say, love or connection… but say my business is selling a health and wellness product. Is my LONGFORM content revolving around say, a PODCAST around the health benefits of body lotions? can someone illuminate this for me a little?

  3. Holy shit. The last sentence regarding voice changing how searches are done and what happens if you don’t have a brand…was an amazing statement. I just got it. And wow is he right.

  4. Being trapped in governmental systems I realized a few month ago that there is more for me to learn then I thought. Thank you for the content and even more for the context behind it.

  5. Hey guys! Lets grow our channels
    Subscribe to my channel the like the comment then i subscribe to yours too other should also comment lets get atleast 200 subscribers each..lets gooo….

  6. He gary! I get it, finally I get your message. In the beginning I had an inner conflict on your content, but by your consistency of your message I am lucky enough to grow with it. I AM GRATEFUL

  7. Ask your kids what the value of time vs money is….Waiting for yor answer..or for some asshole you are paying ot read these comments. Make candid youtube with your kids about how mucc cash you lose a month vs. time from you kids…its not iconic creative to hang with your kids. Make a video with them about that. Now you are rich. That is the ultimate goal for you as a human. Make them happy. Not literal literately a bran i have never heard of..time with my offspring beats your time…

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